Bell Let's Talk Day is Thursday, January 28, 2021. Now more than ever, every action counts. On Bell Let’s Talk Day, Bell will donate more towards mental health initiatives in Canada by contributing 5¢ for every applicable text, call, tweet or TikTok video using #BellLetsTalk, social media video view and use of our Facebook frame or Snapchat filter. On Bell Let’s Talk Day, let’s make every one of these actions count.
In September 2010, Bell Let’s Talk began a new conversation about Canada’s mental health. At that time, most people were not talking about mental illness. But the numbers spoke volumes about the urgent need for action. Millions of Canadians, including leading personalities, engaged in an open discussion about mental illness, offering new ideas and hope for those who struggle, with numbers growing every year.
As a result, institutions and organizations large and small in every region received new funding for access, care and research from Bell Let’s Talk and from governments and corporations that have joined the cause.
Building on ten years of increased awareness and acceptance around mental health, Bell Let’s Talk is focused on engaging Canadians to take action to create positive change in mental health.
In March 2020, Bell announced the extension of the Bell Let’s Talk mental health initiative for a further 5 years and an increase in Bell’s total funding commitment for Canadian mental health to at least $155 million.